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From June 28 to July 1, 2022, Milan, Italy, hosted the MCE - Mostra Convegno Expocomfort Fair, an international trade fair on renewable energy and air conditioning.
Turkey is a partner country, and 139 Turkish companies attended the fair.
Mustafa Varank, Minister of Industry and Technology of the Republic of Turkey, who visited the Turkish Air Conditioning industry's booths at the fair, remarked that the strong links between Italy and Turkey are reflected in bilateral trade, adding, "Currently, air-conditioning products manufactured in Turkey are exported to more than 200 countries. As a country, we highly value fair participation to better understand and lead global manufacturing trends. We are glad that this year 139 of our companies participated in such a significant event as members of the partner country."
Minister Varank noted that they regularly track industrial developments and that nowadays, products that consume less energy, cost less, perform better, are smarter, and are more environmentally friendly are the primary variables influencing client choices. He said many policies, such as the Paris Agreement and The European Green Deal, will become mandatory.
Minister Varank explained that the Ministry of Industry and Technology is continuing to make essential preparations to manage this process better and transform obligations into opportunities: "We established the Air Conditioning Industry Technical Committee to collaborate more closely with the industry. Because of its deep connections, the air conditioning industry, as you know, has a considerable multiplier impact. Every investment and every innovation in this industry has the potential to boost the economy. In this regard, we promote the establishment of R&D centers to increase the industry's technological capacity. We supply the industry with cutting-edge technologies and certified infrastructures that require considerable investment."
In his statement, the Chairman of the Board of Turkish HVAC&R Exporters Association - ISIB, Mehmet Şanal, said:
"We started making fresh investments in Turkey by determining strategic products. Because of the challenges in supply caused by the pandemic and the tendency of high pricing, the need to diversify supply chains is obvious. Turkey is in a highly fortunate position in this regard, and new investments have begun to flow into the country. This is likely to keep rising, in our opinion."
ISKID had a successful fair by participating in the MCE Mostra Convegno Expocomfort Fair with their booth.
ISKID represented the Turkish Air Conditioning Industry by having a booth at the fair. During the Fair, ISKID presented the ISKID Magazine, which covers current developments in the Turkish Air Conditioning Industry as well as a new project and product news from member companies, with visitors at its booth. The HVAC&R Industry Guide was distributed, which covers statistics on the Turkish Air Conditioning Industry.
Marta San Román, the Secretary General of AFEC (Spain), and Marta Hernández, authorized person of the Climatizacion Madrid exhibition, were both interviewed during the fair. Possible collaboration potential between the two associations was discussed in the Climatizacion Madrid exhibition.
Bilateral talks with representatives of the EUROVENT Association contributed to developing collaborations.
After a lengthy pause, the fair featured advanced and productive programs, which offered the chance to closely follow the trends, developments, and challenges in the industry.