ISKID discussed 2021 data of the HVAC&R industry in a webinar held on Tuesday, 26th April. The webinar entitled "ISKID Assesses 2021 Data of the Turkish HVAC&R Industry" was attended by ISKID Chairperson Serdar DİDONYAN, ISKID Chairperson of Statistics Commission Seda Olcan, and ISKID Board Member and Member of Statistics Commission Volkan Arslan.
The topics were “ISKID activities, Turkey Market & Export Data and the Industrial Outlook, ISKID Statistics Collection Process and Digital Data Collection, Data Collection Period, Data Collection: Product Groups, Access to Statistics, Data by Product Groups, Trends and Forecasts”. The Q&A session was also a part of the webinar.
ISKID Chairperson Ayk Serdar DİDONYAN welcomed the participants and made the webinar's opening remarks. Emphasizing the export and growth potential of the industry in his presentation, he stated that the industrial exports in 2021 were 6.2 billion USD, and the target for 2022 will be 7.0 billion USD. DIDONYAN stated, "the Turkish HVAC&R Industry is expected to achieve a total amount of 60 billion USD with an export amount of 25 billion USD and a domestic market size of 35 billion USD in the next decade." "With its ability to easily embrace and implement the latest technology, produce according to energy efficiency standards, and offer environmental-friendly products which comply with the European Union regulations, our country acts as a production base for air-conditioning industry, 90 per cent of which is represented by ISKID," said Ayk Serdar DİDONYAN, after having explained the export data at the industry level.
In her presentation, ISKID Chairperson of Statistics Commission Seda OLCAN explained how they collect and publish the ISKID Statistics. Stating that statistics data were collected from 92 ISKID members in a total of 27 product categories, Seda OLCAN reminded non-ISKID members could also provide data to their statistics in related categories. She continued that companies sharing their data for ISKID's statistics activities will be offered reports on the relevant product groups, whereas they have to purchase statistics reports for other categories.
On the other hand, companies choosing not to share their data can have these statistics reports through purchase.
Stating that ISKID Statistics have been continuously improved since 1994, their first publication, and the last three years' data have been digitally collected, resulting in faster and more accurate report publication, OLCAN indicated that among the most sensitive issues in statistics is data confidentiality. She underlined that they took necessary precautions to implement the highest level of privacy while building the digital environment. She said that all statistics data were digitally collected in 4-month, 8-month and 12-month periods.
ISKID Chairperson of Statistics Commission Seda OLCAN ISKID Board Member and Member of Statistics Commission Volkan ARSLAN revealed some of the data on product groups in main categories, part of the Statistics 2021 data, collected with the participation of 72 companies.
Sharing the statistical data on Split ACs, VRF and heat pumps with the participants, Seda OLCAN said, "Since the employee number working from home or summer houses increased due to the pandemic outbreak, this has expanded the split type air conditioner market in retail and wholesale sales. Production in split type is over 1.5 million sales while domestic sales have exceeded 1 million. In 2021, there was a growth of 42% in the sales of split, multi-split and commercial multi-split ACs in the domestic market. The export of split air conditioners saw a record growth of 120% in 2021. We expect urban transformation and new housing projects to accelerate the selling revenue of split and multi-split air conditioners as of the last quarter of 2022." Including the VRF/VRV air conditioner market in her presentation, Seda OLCAN said, "Given the decline in public investments, VRF systems are product groups that were least impacted by the crisis in the VRF/VRV air conditioner market. Though the VRF market was predicted to shrink in 2021 due to higher exchange rates and problems in component supply chain and logistics, the market grew by 7% in domestic sales and 13% in exports based on outdoor units. The mini VRF market achieved 20% growth with increased housing in coastal areas. Despite the 13% decline in imports, the VRF indoor unit market achieved 14% growth and ended 2021 with upward production in the VRF indoor unit market. Compared to the last three years, the all-time-high exports rate in 2021 signifies Turkey's success in being a regional distribution base for VRF systems. According to global statistics, Turkey is the largest VRF market in Europe."
Sharing the statistics of ISKID, Air to Water Heat Pump Market, Seda OLCAN said, "High energy bills and demand for comfort led to an interest in heat pump systems since the many employees went to their summer houses. Air-to-water heat pump imports increased by 59%. There was a trend toward Monoblock heat pumps due to the higher copper pipe costs. The sales rate increased to 40% in 2021, while 26% in 2018. We predict that the heat pump market will grow in the next years to mitigate the world's energy crisis and natural gas dependence."
Volkan Arslan, ISKID Board Member and Member of the Statistics Commission shared the statistics on the market data of rooftop, fan coils, AC units and the cooling units. According to ARSLAN, the import rate of rooftop product categories declined by 90% between 2018 and 2021, owing to a rising number of domestic producers and increased competition for imports in the market. He stated that a part of the market losses due to the pandemic was regained, and the rooftop sales in the domestic market increased by 25% in 2021. "The size of the domestic market is as 600 sales volume," he said. "37% of the domestic market consists of rooftop packaged units with gas burners and 6% of water-cooled packaged air conditioners. There may be an increase in product unit pricing due to the Ecodesign production and requirements in the coming period." Pointing out the fancoil market data, ARSLAN said, "There was a 42% decline in the import of fancoil devices between 2017 and 2021. Having been at the level of 50 thousand sales, the import amount decreased to the level of 30 thousand units. Though the production rate has decreased compared to 5 years ago, it has remained at the level of 90 thousand units for 3 years. The sales volume of 120 thousand has decreased to 70 thousand in the domestic market. This is because hotel and hospital investments show a decreasing trend. Plus, investors prefer VRF solutions instead of fancoil and cooling units in such large projects. Yet, from another optimistic perspective, there was a 43% increase in exports in the same period. As the number of manufacturers and new export regions increased, exports increased." Sharing the data regarding the fancoil types in the domestic market, ARSLAN said, "The ceiling concealed type fancoil unit was 80%, 2-pipe fancoil 55%, cassette-type 12%, EC fancoil 5%. The EC fan coil use will increase in the Turkish market in the next years."
Introducing the data of the AC unit product groups in his presentation, Volkan ARSLAN stated, "The AC unit exports increased up to 95% between 2017 and 2021. We supply 99% of the products from domestic manufacturers while importing 1% of products. With the increase from 10 thousand units to 16 thousand in 2021, the capacity increase reached up to 60% in production capacity. We predict that the sales in export figures will exceed the sales in the domestic market in a couple of years, as domestic manufacturers focus on foreign markets."
Mentioning the rate for the domestic market in the cooling unit as 1,500 units, Volkan ARSLAN said, "We observe a 33% decline in the cooling unit market in 5 years, yet there was a 20% growth in 2021, compared to the previous year. This is a positive development."
The Q&A session was the last part of the webinar in which industry representatives and national and industry media representatives took part.
